The idea of an association to create closer cooperation between all parties in the cold chain distribution of perishables in Southern Africa was given birth at a meeting on 8th February 1990. From this followed the founding of the Southern African Refrigerated Distribution Association (SARDA) on 5 June 1990. SARDA is structured on having equal participation of all sectors in the cold chain industry including suppliers of equipment and services used by those companies that form a link ie. fish processors, farmers, abattoirs, dairies, supermarkets, distributors, cold stores, municipal markets, food processors, caterers, restaurants etc.